How to get your business in front of more people online
by improving your website’s search engine ranking.
IS A WEBSITE IMPORTANT FOR YOUR BUSINESS TO HAVE IN 2024?
Do your customers have access to the internet? Yes? Then there’s a good chance your customers aren’t just looking at your business for their service/product. Your target audience is probably looking up a handful of companies to decide which one will provide the solution to their problem.
So how do you become one of those few companies that come up on the first or second section of a Google search when someone types in the product or service that you provide?
3 Words. Search Engine Optimization.
If you build it, they will come.
*Unless they don’t know what you’ve built.*
Websites cost a lot of money to build and they can either be a great investment that gives you a great ROI or they can be a huge waste of money. When building a website, our goals for the site are simple; How do we get people to come to the site and how do we convert website visitors into leads for the business?
Attracting traffic to your site is where SEO comes into play.
THE BASICS OF SEO FOR YOUR WEBSITE’S SUCCESS.
How does it work? A person types in something like, “interior designer in Columbus, Ohio”. A search engine like Google looks through all of the websites they’ve indexed and pulls up the ones that seem to fit those keywords best.
FOCUSing ON Keywords and Key Phrases
Put yourself in the shoes of your ideal customer or client - what would they need to search for to find you? Be as specific as possible. Make a list of the possible options.
what do i do with the keywords and phrases? INCLUDE THEM IN THE BIG SEO CHECKLIST:
Domain/Page URL (ex. columbusinteriordesign.com/design-portfolio.html)
Page Title - This is a really important one. Your page title needs to include those main keywords/phrases.
Meta Description
Header tags to break up sections of your content
Image file names and alt tags
Body Text
From the page titles to the content of your web pages, search engines want to give people the best results they can so your website needs to speak on the products and services that you provide.
Be descriptive. Go into detail about the work that you do and how you help your customers.
Ongoing to-do list
Update your website on a regular basis. Add new blogs, case studies, services, and updated photos across the board so that search engines and potential customers see fresh content.
Keep your large images and big graphics to a minimum. Load speed is super important and you want to always keep that in mind.
SEO on social media
Although SEO can be a full time job for someone, this is a very simple overview of the basics to get you going in the right direction. There are a lot of factors when it comes to getting your website in the top results of a popular search phrase so if you are in a competitive field and feel that you just can’t seem to get to where you want to be, hire a firm that can really get it done for you.
In the meantime, remember that times are changing. People are using social media platforms like TikTok and Instagram for their research and product searches. Remember to take these tips and ideas and implement them into your social media strategy. Use keywords and key phrases in your video subtitles, descriptions, and reel titles.