THE GRITTY CITY EXPERIENCE AT INDEPENDENTS' DAY FEST '16

Bringing The NYC Subway To Columbus

After being a part of the Independents’ Day Festival music committee for two years, we were asked to take on a bigger role in 2016. The weekend long festival was split into eight zones, each area with its own theme, stage and experience. We were tasked with coming up with the theme and managing the production of everything for our zone. Our theme was a scene straight out of The Warriors. A subway and city feel of New York City based in the 80s when hip-hop and punk rock were around every corner.

Bringing It All Together

The entire zone revolved around the idea of these large walls that graffiti artists would paint throughout the weekend. Instead of just going with the usual sheets of plywood framed together, we wanted to have the walls cut into subway car shapes so that the “canvas” fit the theme a little better. Thanks to the Independents’ Day sponsorship crew, Orange Barrel Media was eager to help us bring our idea to life. Working with their skills and resources to build the cars out of aluminum turned out to really be a home run for the activation. Artist, Chris Blain, led the art/build team and included local artist, Jacob Tanner. Tanner along with Blain created an art car of their own that now has a home in Franklinton on a mountain of bricks. Everything from the vendors to the music on the stage were curated around the Gritty City theme and the subway cars were voted best public art of the year by Columbus Underground.

Acts Performing On Stage

Artists Painting Live Throughout The Weekend

Sponsors Became A Part Of The Experience

Weekend The City Will Never Forget

WHAT DID WE DO?

  • Concept Development

  • Sponsorship Engagement

  • Day of Event Management