Furniture Maker Client for Full Service Marketing

B2B FURNITURE MAKER WITH ALMOST A CENTURY OF EXPERIENCE.

LEARNING ABOUT THE FABRIC OF FORTNER.

This family owned business was started in 1929 in the garage on the south side of Columbus, Ohio. Fast-forward to today and the team has turned a humble reupholstery shop into a 30 person commercial furniture powerhouse.

We took a lot of time to understand the commercial furniture industry and the history of Fortner. Meeting with the sales team on a weekly basis as well as on-going meetings with the owner allows us to discuss short term and long term goals in order to create a strategy to help the company achieve those goals.

what we do for fortner

Website Development + Management
Fortner’s original site looked great, but we soon discovered that the site wasn’t really optimized for generating leads and giving their customers an experience that was easy to navigate.
In 2023, the Midsole team designed an all new website that continues to produced more leads and attract new visitors.
- Improved customer journey and overall web experience
- An increased focus in lead-generating content that attracts new prospects through blogs and keyword-focused service pages
DIGITAL MARKETING
We love telling the story of Fortner and their dedication to quality craftsmanship across digital channels. Our team has developed a love for furniture and interior design which helps us speak the language of our target audience.
- Improving social media followers and engagement
- Connecting with customers through monthly email marketing campaigns
- Paid social and search ads
DIRECT MARKETING
B2B Businesses require a more direct approach to increasing sales leads and staying in front of customers. It’s important to pinpoint prospects and get in front of them in multiple ways.
- Direct mail campaigns to businesses that fit our ideal client profiles
- Event planning and production to connect in-person with industry professionals
- Sales support for marketing materials and presentations