Fast Casual Chicken | Full-Service Marketing

FAST CASUAL CHICKEN JOINT THAT’S YOUNG AND HUNGRY TO GROW.

CRAFTING A BRAND VOICE FOR A NEW FOOD CONCEPT.

When a client tells you that they’re starting another business and they’d like you to handle the marketing, you jump in head first. It’s been an incredible experience having a hand in crafting the Just Chicken brand from the beginning.

This new chicken tender spot had the perfect ingredients for a successful food concept; a simple menu with fresh, great tasting food and passionate owners that truly loved what they do. We’ve been a part of everything from counter design to web development and content creation.

What we do at just chicken

Website Development + Management
For Just Chicken, Midsole was given a blank canvas for everything. First up was an online presence. A website was needed for giving Tender Lovers a homebase during construction.
- Full website development
- Food photography/video content creation
- Continually improving the website experience
DIGITAL MARKETING
A new chicken tender food spot needs to stand out in a crowd. Creating a brand that’s just as good as the tender was vital for making this happen.
- Social Media management across TikTok, Instagram, Facebook, and LinkedIn
- Email marketing campaigns to encourage repeat business
- Paid social to optimize reach
EXPERIENTIAL MARKETING
When a business is ripe for expansion, it’s important to hit the ground running with every new location. Online and off for generating long-lasting impressions.
- Experiential activations for grand opening celebrations
- Buzz-building campaigns across digital channels
- Ongoing customer experience improvements at the counter